Design by Shlok Ranjan | OFT Arts

The Roots21 logo seamlessly blends nature, science, and elegance—perfectly encapsulating the brand’s core philosophy of organic strength with modern skincare. Created by Shlok Ranjan of OFT Arts, this logo is a thoughtful representation of botanical beauty rooted in purity and innovation.

The typography creatively transforms the letter “R” into a tree trunk with extending roots beneath, symbolizing deep nourishment, foundation, and natural origin. A delicate leaf sprouting from the top of the “R” subtly signifies growth, freshness, and the brand’s commitment to botanical ingredients.

The “21” beside the logo hints at modernity, aligning the brand with 21st-century clean beauty trends—backed by clinical research, as emphasized by the product’s minimalist and professional packaging.

Together with sleek black and white aesthetics, and an accent of warm yellow on the packaging, the visual identity conveys trust, purity, and rejuvenation—essential for a skincare line centered around vitamin-enriched, safe, and effective solutions.

Roots21 invites customers to rediscover their natural glow by going back to their roots—carefully, consciously, and confidently.