Design by Shlok Ranjan | OFT Arts

The Rakt Sankalp logo is a meaningful visual identity that powerfully conveys the mission of saving lives through blood donation. Designed by Shlok Ranjan of OFT Arts, the logo blends symbolism and simplicity to represent the essence of service, health, and commitment.

At the core of the design is a bold blood drop, symbolizing life, hope, and the act of donation. Embraced within it is a hand placed over the heart, representing a heartfelt pledge—a personal commitment to donate and help others. The stylized human figures flanking the drop embody vitality, health, and the joy of giving—a tribute to the lives saved and transformed through each donation.

The logo’s vibrant red tones reflect energy, compassion, and urgency, while the clean typography balances modern appeal with clarity. The tagline “एक वादा खुद से” (A promise to oneself) reinforces the message of self-initiated social responsibility and compassion.

This logo is not just a mark—it’s a movement. It inspires action, celebrates humanity, and honors the silent heroes who choose to give life through a single, powerful act.